Our products are for people who dare to be different, who dare to be themselves.
Through our values we want to encourage people to own who they are.
We are building a Tribe around our brand with Bastards who relate to what we are all about. To get access to our products you first have to receive an invitation to join this Tribe, since our products are for members only.
As a member you become a part of a closed page where we give you Behind-the-Scenes updates. On this page you also get to influence our brand by giving your own thoughts on our not-yet-released products and their details.
You will be a part of the process, You will be one of us.
According to a study conducted in 2022, 84.6% of our members consider their membership to be highly valuable (scale 4 out of 4 in value) and 100% would miss their membership if it would be cancelled.
Receive a summary (free of charge) of what we have learned from creating products so far! (37-page document with honest details).
Behind the Brand



My name is Andreij Selänniemi (founder). I’m a 26-year-old weirdo from Vaasa, Finland, who wanted to create something of value and clear purpose:
A Tribe built around a brand that represents people who Dare to be Different. I’ve always loved going against the flow, so I started to look for similar people.
A Bastard is light in darkness and a smile in hard times. A Bastard is Weird, a Bastard is Different.
All social media: @rarebastards
✉ : contact@rarebastards.com
Feel free to ask us anything! We guarantee fast and honest response!