WHAT ARE WE?

A premium streetwear clothing brand for people who Dare to be Different.

We celebrate individuality and self-expression through our collection. Our mission is to spread our values of being yourself and owning it with our premium clothing. We don’t just order generic t-shirts and slap a print on them. Every piece of clothing is thoughtfully designed by us and our community, down to the smallest detail. From premium materials to collaborating only with trusted manufacturers, our apparel is created from scratch—ensuring the highest quality and originality. You won’t find random, mass-produced items here—only unique pieces crafted with purpose and precision. Trust us, you’ll feel the difference.

We're not just a brand; we're building a tribe. Our tribe is all about embracing authenticity, celebrating differences, and forging connections that go beyond just fashion. It's about breaking free from the norm and owning your uniqueness. Whether you're a longstanding member or curious to join, being a part of our tribe means connecting with a diverse group of individuals who celebrate individuality.

The Bastardized Lookbook

BR4VE

BR4VE

A Jet Black, limited-edition hoodie made for individuals who are BR4VE enough...

DEFY

DEFY

Introducing the Yellow Drawstring Bag, the ultimate statement piece for those who...

Developed by using the Science of Finnish SISU & Created by the Strength of Perkele.