A premium clothing brand for people who Dare to be Different.

Premium and exclusive products for people who dare to be different, who dare to be themselves.

Through our values we want to encourage people to own who they are.

We are building a Tribe around our brand with Bastards who relate to what we are all about.

While our products are available to everyone, they are exclusively accessed by our members. To join our community, you will need to receive an invitation, as our products are primarily offered to our valued members. However, we also have a few select products that may be available to non-members as well.

To learn more about membership, go to membership.

The Bastardized Lookbook

aller à l’encontre

A cap created through RB’s mentality.Made for people who have the courage... 


We’re dedicating this product to people who radiate positivity – to those... 


Premium and exclusive clothing for people who Dare to be Different.

Founded and operated in Vaasa, Finland.

Our purpose is to encourage people to be themselves and do their own thing. 

Our brand is more than just clothing apparel. We want people to feel the brand's message when proudly wearing the clothes.

We are currently 500+ individually invited and approved members in 176 cities, 11 different countries.

To become a member you have to receive an invitation from a member or by going through our membership registration process. Apply now.

According to a study conducted in 2022, 84.6% of our members consider their membership to be highly valuable (scale 4 out of 4 in value) and 100% would miss their membership if it would be cancelled