About us

Welcome to RareBastards, where being different is celebrated and being yourself is not just encouraged, but cherished. Owning a product from us is more than just a status; it's an invitation to join a tribe of like-minded individuals who dare to break the mold and follow their own path.

Do you like our products and want to buy them? But before you do, ask yourself: Are you someone who values uniqueness? Do you dare to be yourself? Are you searching for a community that celebrates diversity and empowers individuals to follow their own path? If you answered yes to any of these questions, then you're exactly who we're looking for!

We are a company founded 2017 in Vaasa, Finland. That is on a mission to discover the most unique and extraordinary individuals out there. We believe that everyone has a bit of a RareBastard within them - that spark of individuality that makes them stand out from the crowd.

We don’t just order generic t-shirts and slap a print on them. Every piece of clothing is thoughtfully designed by us and our community, down to the smallest detail. From premium materials to collaborating only with trusted manufacturers, our apparel is created from scratch—ensuring the highest quality and originality. You won’t find random, mass-produced items here—only unique pieces crafted with purpose and precision. Trust us, you’ll feel the difference.

Our products are designed for those who Dare to be Different and embrace their true selves. We believe that by staying true to yourself, you can achieve anything you set your mind to. And that's why we're passionate about encouraging people to own who they are.

We're not just a premium clothing brand, we're a Tribe. We're building a community of like-minded individuals who share our values and beliefs. 

But it's not just about us talking to you - we want to hear from you too. You'll have the opportunity to give your thoughts and opinions on our upcoming products and details. By doing so, you'll become a part of the process and help shape the direction of our brand.

So, whether you're a RareBastard yourself or simply appreciate those who are, we invite you to join our tribe. Together, we can celebrate individuality and inspire others to be true to themselves.

Frequently Asked Questions

Jerry Dahl

My name is Jerry Dahl (owner). I’m a 30-year-old weirdo from Vaasa, Finland, I wanted to continue on building something of value and clear purpose:

A Tribe built around a brand that represents people who Dare to be Different. I’ve always loved going against the flow.

This is what I see when I look at RareBastards: we are doing something different, and that’s what I fell in love with. A brand that encourages people to be different and do their own thing. We have too many "just following along" people, and I think everyone deserves to have family, friends, or a partner who tells them, "you are amazing in your own way." If RareBastards can be a part of that, I am truly proud!

A Bastard is light in darkness and a smile in hard times. A Bastard is Weird, a Bastard is Different.

Emil Marjamäki

My name is Emil Marjamäki (Owner). As a 24 year-old self-proclaimed 'weirdo' from Vaasa, Finland, I hopped on a journey to set out to expand a Tribe that represents those who Dare to be Different and go against the flow.

My passion for having a business has always been there. In junior high school, I had my own business as well. It was a voluntary course to create a 'youth business,' so  me and a couple of friends made 100 t-shirts and sold about 85 of them. Still to this day I can see someone in Vaasa wearing them!

I relate to the saying 'dare to be different' because I usually do things my own way. That wasn’t always the case. It started when I gained better self-esteem, maybe about 5-6 years ago. Before that, I didn’t like myself much and felt I had to fit in with everyone else.

One thing I love about RareBastards is trying to influence others to do their own thing and be proud of it!

Different is what makes us special, and I wanted to join a Tribe of Bastards who shared this belief - those who are not afraid to be Weird, Different, and true to themselves.

Contact us

E-mail

contact@rarebastards.com

Instagram

@rarebastards